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Zhang Jindong, chairman of Suning Appliance. Zhou Xiaodong She newspaper profile picture
Zhang Jindong: county can open 3,000 stores in the market, said the current online shopping channel is a supplement to physical stores, that the impact of inflation on the vendors will not be much
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Zhang Jindong, born in 1963, graduated from the Chinese Department of Nanjing Normal University, founded in 1990 in Nanjing Suning. Has won the \
online shopping is the store's supplement
\B2C platform, the goal will not change. \
Zhang Jindong: In the context of the global financial crisis, the state policy to promote a series of stimulating domestic demand, the household appliances industry, the overall prosperity of the industry to include Suning, including the development of enterprises to create good opportunities, but also results achieved sustained and rapid growth, achieving the industry's overall lead. However,herve leger, compared with the international companies in developed markets, the domestic home appliance retail industry's profitability levels are relatively low, about 10% -15% of the gap.
Beijing News: Suning Tesco on the line last year, is now easy to buy the development going?
Zhang Jindong: As of September this year, Tesco's sales growth of 400% year over year, at the order growth rate of 300% -500%, accounting for the national grid in 8% of the share market share; in Baidu Q2 & Q3 2010 presentation in e-commerce platform, Suning Tesco has the highest awareness among the users of e-commerce platform for the top 3 3C.
Beijing News: The recent recognition of the acquisition of Gome Kuba Network (formerly the Century home network), the expansion of online shopping channels, how do you think? Other sites transmitted from the rise of home, whether the competitive pressures arising Suning?
Zhang Jindong: appliances retail industry has always been competitive, fierce competition is an essential element of enterprise development, Suning not afraid of competition. B2C household appliances industry, there is a huge space for development, need some big companies a common piece of cake, but Suning easy to buy in three years to become China's largest appliance B2C platform 3C target will not change.
Beijing News: online shopping is an industry trend, to see how online shopping is now the role of household appliances retail channels?
Zhang Jindong: online shopping channels to enrich the retail channel to meet the needs of some consumers to enrich the range of consumer choice, but to their level of development, it will be as a physical store sales of a supplement. It takes time for accumulated retail sales.
very difficult to get through the entire chain
\that also do not professional. \
Zhang Jindong: I think there does have a lot of misunderstanding, in fact, there is no right and wrong. Because there is no eternal friends, only permanent interests. Now is not the last bargaining, but rather how to build mutual win-win supply chain system, improve circulation efficiency. We should go back to the nature of business to do business. But the whole of China retail industry, is not strong enough, no real business like Wal-Mart.
value chain, the distribution of benefits is the division of labor issues. Many manufacturing enterprises are now desperate to get through the entire chain, we can not say that it is wrong, because it wants to control their own interests. Engage in production, however, engage in research and development, and engage in circulation, or even dry the other division, I think that a business can not do all the things, because can not do, nor do not professional.
Beijing News: Suning acquired last year in Japan and Hong Kong LAOX laser,Louboutin Shoes, this Suning What achievements made in the overseas expansion?
Zhang Jindong: Suning LAOX Japan and Hong Kong last year's acquisition of laser, only international attempt aimed at creating a learning platform. Into Hong Kong, which aims to build an international team of Suning. Take Hong Kong as a base for overseas development, until the foreign market, capital, tax policy and an understanding of the law when, Suning will enter the developing countries, such as Southeast Asia. But does not rule when the capacity reaches a certain level, the real large-scale entry of Japan,Tory Burch Sale, the United States.
into Japan,shanghai escort, it is because it is a global electronics manufacturing, consumer electronics manufacturing power, but more resources and China was less common, while Japan has a strong network of suppliers, distributors of the product knowledge relatively high level, the more thorough study of consumers, these are worth Suning to learn.
Suning to open this year to ten stores in Hong Kong, while the LAOX has completed a turnaround of the business adjustment, embarked on a healthy track. But now, our energy is also mainly in the domestic market.
county and township levels to open 3,000 stores
\\Why choose this opportunity?
Zhang Jindong: beginning as early as in developed market equity incentive plan and equity incentive introduced twice before the draft, but failed to implement due to market reasons. This year is the 20th anniversary of Suning, the face of the company has developed strategies for the future, we need to further the implementation of key employees incentives for new talent foundation laid decades of development, so we take a good year in the market environment, the timely introduction of the case the equity incentive plan.
We cherish employees, return on equity incentive only staff morale as a means of cohesion, the future we will have more popular employee benefits, for employees to share the results of business growth.
Beijing News: Suning plans and objectives of 2011.
Zhang Jindong: Suning has been focusing on the construction front and back simultaneously, the background ahead of the planned development strategy, focus on the development of the system balance. From now, Suning early back-office integration has enabled us to have a market segmentation strategy in the development of large-scale chain capacity, and we will push forward the wisdom of the next decade Suning for the background transition. We wish to become science and technology Suning, Suning, and world-class business intelligence.
Beijing News: Suning third and fourth level in the third and fourth level, and how to market performance of the following?
Zhang Jindong: Three Suning stores in four markets in the future horizontal expansion of the main area, in accordance with the national chain of administrative divisions and the development of our standards, China's county-level market and affluent enough to support our rural markets open more than 3,000 stores. Suning stores in the segmentation strategy, we launched the towns shop model specifically, from the store area, a kind of quantity, product planning and other aspects of a large number of research and standards, as well as comprehensive coverage according to the manufacturer and support is difficult to status, and promote personnel from the production booth to promote self-configuration of work all round.
being, limit our large towns set up shop in the main constraint is that the logistics network and service network construction progress,shanghai escorts, according to our plan, is now actively promoting this work. We plan to be completed in 2015, the 60 large logistics base construction plan, complete coverage of all regions of the country, which will help us accelerate the market development in the third and fourth level speed and continuously improve operational quality.
none of the private enterprises can afford Suning
\athletic ability, will form a vicious cycle. \
Zhang Jindong: Our market space is still huge, the development of our in-store to do long-term planning, there goal at every stage. Must be focused on the final market, but this concentration is not necessarily a return, but must build up from the management efficiency.
such as the ability to manage our future can be provided to individual enterprises and even SMEs dispersed, we can create some databases, the establishment of a number of supply chain management outsourcing, to help it service, to help it improve management, but not full Some sites, like we are now open, the same as the farmers market.
Beijing News: remember all the Suning called the \
Zhang Jindong: We have years of planning, 5 years, 10 years, according to the objectives at each stage to practice,幼儿教师的几大副业, so there is no end Suning. Like building a high-rise buildings, 100 layer, the layer must be in accordance with the requirements of 100 to build, it will be very complicated work, if it is a 10-story building, built out its course soon, and it was the highest but it is not always the highest.
2008 year I said in a speech at Tsinghua University, Suning will be in 10 years when the overall lead. Buy a lot of our peers, I told our colleagues said, you have no money to buy us, you can not afford a private enterprise which has not yet affordable Suning. It is definitely not everyone in the competition process to map a slogan, but on Suning doing.
actually the next 3 years, 5 years Suning will become what we in the industry to what position, our very understanding, very clearly. Suning the size of each year than our peers more than 15% at least, if once the annexation of more than 40 companies, can be said to live by feeding stimulants to race. You do not lay the groundwork, not by the usual exercises to enhance their athletic ability, will form a vicious circle.
little effect of inflation on vendors
\p> Beijing News: Suning acquisition targets now it?
Zhang Jindong: We have never rejected the acquisition, but anyway, it is based on a capability, it can not only be a break out.
Beijing News: Do you think Suning now facing the biggest problems?
Zhang Jindong: top shop in the township now, we can not go to break 300, because we can not keep up the background building. So I say we use 13 years to co...